During our initial client meeting with the Greater Baton Rouge Hope Academy’s director of development, Pam Chenevert, expressed Hope Academy’s mission and goals. She shared that the nonprofit’s mission is to meet the unique needs of students who typically have social and academic difficulties in conventional school settings by teaching the students how to manage and adapt their own unique systems to enjoy healthy and happy lives. She also included that Hope Academy strives to enhance the social skills and self worth of students. It is important that mission and goals that Mrs. Chenevert discussed are met in order for Hope Academy to be classified as an “effective organization.” An effective organization is simply an organization who delivers results or meets its goals according to Bridgespan Group.
Organizational effectiveness is essential to a nonprofit organization’s success. It shapes how potential donors, stakeholders and the community view an organization. Nonprofits who lack organizational effectiveness are less likely to have a positive image to publics. An unfavorable image can cause a nonprofit to receive less funding from donors, which can be detrimental to its sustainability. Conversely, more funding can be obtained by a credible nonprofit that effectively meets its mission and goals. Hence, a nonprofit must understand the significance of organizational effectiveness, but if few people are aware of the existence of nonprofit does its effectiveness really matter? Nonprofits must also understand the importance of public awareness of its organizational effectiveness. This is an area in which public relations practitioners can assist nonprofits.
Expression PR is currently assisting Hope Academy in this area. One of our campaign objectives is to have an effect on awareness, specifically to generate attention from parents ages 18-50 about the existence of the Greater Baton Rouge Hope Academy. Our strategies and tactics serve two purposes. The first purpose is to inform the community about Hope Academy’s existence. The second purpose is to inform the community about Hope Academy’s mission, goals and services that are offered at Hope.
Our list of completed informative tactics includes news releases for media outlets, Facebook and Twitter posts for Hope Academy’s social networking sites, fliers and more. We also have planned an event that aligns with our objective. As our event director, Sierra Winston, discussed in our previous blog post, Expression PR will be hosting a bean bag toss tournament to raise awareness and funds for Hope Academy. “Toss for Hope” will be a traditional bean bag toss tournament with food, music and fun! If you would like to find out more information about our event, visit our Eventbrite.
Expression PR desires that the community be made aware of the amazing services that Hope Academy has to offer. We also believe that our communication strategies will bring more awareness to Hope Academy’s organizational effectiveness.
Please see our About page to meet all the group members of Expression PR. Feel free to contact us with questions or comments. Be sure to tune in each week to read how we express ourselves through our public relations campaign.
If you would like to learn more about Expression PR’s Strategy Director, Ramon Hardy, check out his LinkedIn.
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