The semester is coming to an end, graduation is inching closer and now is the time to reflect on what we have learned in MC 4005. As mentioned in our last post, Expression PR has wrapped up the awareness campaign and fundraising event, Toss for Hope, for the Greater Baton Rouge Hope Academy. This service-learning class allowed our team to get a glimpse of the real world by having us work with a client firsthand. We each had different high points and major takeaways from doing so, but I think we can all agree that this has been an eye-opening experience. Giving the client exactly what they want is harder than we originally thought. But by working together and pulling our resources we were able to garner great coverage for the school and put on a fun community event that raised close to $1000. We all learned a great deal about the importance of professionalism this semester, an important lesson and life skill to take into the workforce after graduation.
Our professor, Jensen Moore-Copple created seven learning outcomes for this course. I believe that we have demonstrated each of the desired skills throughout the course and will continue to grow as public relations professionals by using them in the future. The first outcome is being able to demonstrate the ability to apply concepts from previous mass communication and other related courses. We have definitely succeeded in mastering this by using the knowledge we learned from MC 4001, public relations writing, to write press materials and design deliverables for our client. Our fabulous design director, Olivia, created visually interesting logos and designs for the campaign using technologies such as Photoshop and InDesign. We also used PR research skills in our surveys and reports. We were able to demonstrate mastery of the public relations processes (PIE, ROPES, RACE, etc.) in our planning and execution of the campaign and event. It felt good to be able to use all that we have learned in the past four years as Manship students to put together a comprehensive campaign. We demonstrated civic engagement and social responsibility while working with a nonprofit organization and giving back to the community. By working with Hope Academy we were able establish professional relationships with our client and each other. I feel well prepared for entering the workforce after graduation by mastering these course learning outcomes.
This article discusses traits that talented pubic relations professionals should have. Many of these traits reflect skills that we have learned in this class. We are lucky to have such a strong public relations background upon graduation.
Please see our About page to meet all the group members of Expression PR. Feel free to contact us with questions or comments.